Two years before, our event posters suck. Our advocacy group’s logo sucked. We could not create credible promotional materials because we were only relying on templates available on MS Powerpoint and Publisher. We sucked big time.
After going through a lot of searching for volunteers to improve the image and branding of Angat Pilipinas Coalition for Financial Literacy, I was able to hook up with one of our members at the Truly Rich Club. Through her I was reminded about the importance of having a strong brand image especially for an advocacy that seeks to reach out to more people and organizations.
And then several months later, I was able to meet another brother and good friend, who not only shared his time and knowledge to teach OFW’s about investing. He also assists in making great poster designs for our events and improvement in our logos.
In this post, I would like to honor these two people who matter a lot in the continual success of our financial literacy mission to Filipinos around the world using their passionate creativity and knack for visual arts.
Our “Angas” Artist Named Roland Gallarde
Kuya Roland is one of our go-to persons when our other ‘celebrity’ artist is not around. He is actually an architectural designer for more than 10 years already.
He is also a graphics designer and layout artist which makes him more than qualified to be one of our lead volunteers in the area of arts. He currently does the web designs for his department in their company while working as a planning and program analyst in their Saudi Aramco project.
Kuya Roland has some few good words of advice for those who perform the same role as artist and creator of images for an advocacy group.
“A graphic artist is like a chef, you need to prepare all the ingredients before executing the work: First, you need to plan the notion of your artwork, the theme colors, font types that should match the concept. Do not use more than 3 types of font. Do not use more than 5 colors, 3 to 4 colors looks better for me. If you set all of these, then you can ‘cook’ faster and easier. It should ‘taste good’ in the eyes of the client or your prospects.”
Here’s a couple of simple samples of Kuya Roland’s artworks for the group.
Our Cutie Artist Named ‘Des Feliciano’
“I’m an artist from the sunny side of the Philippines (there is no other side! ). I was drawing since I can remember. I was very lucky to have access to art materials at a very young age. And also very thankful to my supportive parents who didn’t force me to go to med school! You see my aunt is a teacher so I get to paint a lot! I remember as a little girl my aunt asked me what I wanted to be when grow up, and I said “I want to be an artist!”. Twenty something years later I’m still doing what I love!” – from Des Feliciano’s blog Des Illustrations
Des is Angat Pilipinas Coalition for Financial Literacy’s main person and the “it-girl” when it comes to creating our posters and teasers for our events and seminars. It was her skillful hands and limitless imagination that created the group’s current brand. See her design of our advocacy group’s brand.
She also did the trademark for OFW UsapangPiso, one of our original and main missions. OFW UsapangPiso is Angat Pilipinas’ arm in educating OFW’s and their dependents to become financially-literate. See her simple yet powerful work of art below. Believe me, this “logo” has made us really busy every month due to many event bookings it has brought us.
And this is one of the many awesome posters that Des’ wild and “crazy” artistic imagination has created for the group’s events.
Des believes that if an advocate is going to develop his mission brand, the last thing that he or she should do is follow the beaten path. One has to create his or her own road. The brand has to engrave itself in the hearts of prospects and clients.
The brand has to be memorable as well. It should be the focus of all the promotional and marketing undertakings of a group. The moment one sees the brand, it should already say something about the advocacy and connection with your target audience. It should also be motivating and can always create loyalty to the brand.
Des believes that a brand should make you feel good because it’s a reflection of who you really are. Powerful!
To see all our event and seminar posters designed by Des, you can go to our Facebook group’s photo albums.
Are you an artist like Des and Kuya Roland and willing to share your financial knowledge to other artists and musicians? Then volunteer for us! Click here: http://bit.ly/volunteer-signup
Lastly, you can book the visual art services of Des and Roland for your group or company. Need a logo or brand to upgrade your corporate image? Do you like to have powerful posters for your events and seminars? Book them up! Email us at firstname.lastname@example.org for details.
Learn more about volunteerism by subscribing to BurnGutierrez.Com for FREE.
Join the OFW UsapangPiso Facebook Group to learn how to plan your finances the right way and how to grow your money in various financial instruments and investment vehicles such as stocks, mutual funds, UITF’s, bonds, money market, real estate, and others.
P.S. 1. Bro. Bo Sanchez has appointed me as a coach for our young and new investors at the TrulyRichClub social site. It’s a fun, learning family with the purpose of “helping good people become rich”. I’m inviting you to join the TrulyRichClub too and email me at email@example.com if you have any questions. Click here to join!
P.S. 2. The Angat Pilipinas Coalition for Financial Literacy-OFW UsapangPiso Manila Chapter will be conducting a seminar on investing in foreclosures entitled Usapang Foreclosed Property Investing on July 26, 2014 at UCC Cafe in Burgos Circle, Bonifacio Global City in Taguig featuring Jay Castillo of Foreclosure Philippines. Learning fee is only P1,000. Click here to register.