That Dangerous “Only” Word in Price Tags

I’ve been having a series of finance talk over the past weekends to fellow Filipino community members in homes around Al Khobar/Dammam, Saudi Arabia.

Interestingly, most of the attendees were couples but it was mostly the husbands who would stay longer for the duration of the talks that I usually conduct in their salas or the living rooms.  The wives would always assemble in the kitchen and discuss their most favorite topic of all: MALL SALE! 😀

“This product is on SALE! For ONLY P995!”

“Underwear na long sleeves, P499 na LANG!”

I know you’ve heard so many times these words on a commercial or have read them in a newspaper advertisement. It’s the word “only” that’s supposed to make our dear wives think that a particular product is opening its arms wide open with discounts and a very great bargain price.

Sometimes we get blinded by price tags but we mostly fail to think that it took us a lot of “overtimes”, “sidelines”, “papers thrown on you by the boss”, before we earn Php995.00 (which is actually P1,000) or P495 (which is actually P500).


Imagine you sacrificed a couple of extra hours every work night just to earn an additional P500 or P1,000 come 15th or 30th of the month and you or your better half will just use it to pay for a product on sale that was not even in your “need” list. That equates to a couple of hours that should have been spent happily with your child.

My short advice, whenever you stand in front of a pile of shirts on sale with that “PhpXXX Only” price tag that attempts to tempt you to buy one of them, remember how long you worked and the family time you foregone to earn the money to pay for it.

Is that “P999.95 ONLY” designer shirt or pants on SALE really worth the time and effort it takes you to earn P999.95?  There must be a similar shirt with similar or even better quality at another store at half the price or below P999.95, right?

Just because a price is “low” does not mean that you will easily be convinced to shell out that hard-earned cash of yours (or your husband’s). 😀

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Photo credit: LF Stores, The Cool Hour