(Press Release) BPI Dares Customers Out of their Payment Comfort Zones

08 July 2015

Paying with cash is a way of life. Whether it’s for monthly groceries, that daily cup of coffee or the occasional pair of shoes or clothes, cash has been the most popular mode of payment. Let’s face it, cash has been the most accepted form of payment for thousands of years across the whole world. Everyone knows how to use cash and because it can be used and accepted by just about anyone and any institution, it’s the ideal payment method for everyday spend. It wouldn’t come to any surprise if someone said that 95% of all payments are still done via cash. Cash is still king; and it’s specifically because cash is so prevalent that the flip side of using cash is often overlooked: cash is actually a big hassle.

When the shopping experience of a cash shopper is broken down, its inconvenience becomes more apparent. First, shopping with cash requires cash. And to be able to get cash, a shopper needs to look for an ATM to withdraw from his account. At times, the nearest ATM can be quite a distance away, and that’s assuming its location is already known to a customer beforehand. Searching for and reaching that nearest ATM takes a good amount of time and can be a very inconvenient experience the shopper. The lengthy line for withdrawals at these ATMs does not help a shopper’s tight schedule either. Once cash is finally in the hands of the shopper, he would now have to deal with the safety of carrying a large amount of cash. When paying, the shopper now needs to contend with counting both his payment and his change. Aside from being time-consuming, this process is also very prone to error; and sometimes, these errors – those few missing pesos and cents – are often overlooked. Paying with a debit card allows customers to skip all these extra unwanted steps and get on with shopping for their wants and needs.

“Most of the time we forget and become oblivious to the hassles that cash give us. Sometimes it’s because we don’t know of a better alternative, and at other times it’s simply because these alternatives give an impression of being difficult to use or hard to acquire. We’re too comfortable with cash and getting out of that comfort zone can be a challenging task. This is what we at BPI are trying to change.” says Jake Alejo, BPI Debit Payments Product Manager, “We want to dare our customers to get out of their payment comfort zones. We are daring them to skip the cash and pay directly with their debit cards.”

“With the use of BPI Express Teller Debit Cards, customers can skip the hassles of cash altogether by paying through the Express Payment System (E.P.S). It’s just a matter of getting over that imaginary barrier to the first transaction. After experiencing that first transaction, customers realize how much more convenient it is to pay through E.P.S. rather than through cash and become converts to going cashless.” Mr. Alejo adds.

With the use of BPI Debit Cards, customers can pay directly from their BPI deposit accounts. This allows customers to skip the different hassles of cash and go straight to the cashier when paying for their goods and services. Customers simply shop, swipe their debit card at the POS terminal, and input their PIN to complete their transactions, making for a simpler, safer, faster, and more convenient shopping experience.

Currently BPI has over 7 million customers of which around 30% of debit cardholders use their cards for payments at POS. It is accepted in over 45,000 merchants nationwide and can be transacted through any BancNet accepting POS terminal.

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*This Press Release from BPI is in cooperation with BrandSpeakAsia. You may get in touch with BrandSpeakAsia by visiting their office at the 6/F Unit 610 VGP Center, Ayala Avenue, Legaspi Village, 1229 Makati City, Philippines with Telephone +632 501 5090, Telefax + 632 750 6510 or email inquire@brandspeakasia.com.

FREE Tickets to the Money Summit And Wealth Expo On July 17-18, 2015

UPDATE (July 9, 2015): We’ve got winners!

Congratulations to Jolly Justo, Jr. and Munira Manuel for winning two (2) tickets each to the Day 1 of the Money Summit & Wealth Expo 2015! Thank you everyone for joining and for being a good sport. Watch out for our next raffles in the near future. Have a great day! :)


Hear ye! We are giving away FREE tickets to The 8th Money Summit and Wealth Expo happening on July 17 – 18, 2015, at the SMX Convention Center, SM Aura Premier, BGC, Taguig City.

Day 1 will consist of various topics about investing for beginners while Day 2 will have Real Estate Investing and Stock Investing. Get more details below before you run out of time!


We have been supporting the Money Summit & Wealth Expo since 2011 and our friend Heinz Bulos of Learning Curve Inc., was generous enough to give free tickets for our valued community followers and subscribers for Day 1 of the 8th Money Summit and Wealth Expo, which happens on July 17-18, 2015. Two (2) lucky blog subscribers will win two (2) tickets each. The deadline to join the contest will be on July 9, 2015 at 12:00am. Learn how to join below.

How to join:

1.Two (2) lucky subscribers will win two (2) tickets each (worth Php1,800.00).
2.Only e-mail subscribers of RockToRiches|BurnGutierrez.Com can join and win. If you are not yet a subscriber, you can do so through this link: Subscribe to BurnGutierrez.Com. (This is at NO COST for you! Absolutely free!).
3. Log in to Rafflecopter to get a chance to win these two tickets.

a Rafflecopter giveaway

READ: The two winners must confirm their attendance to the Money Summit on July 10, 2015. Failure to do so means the tickets will be forfeited and other winner(s) will be randomly drawn.

Book your tickets now at “Superb Discount Rates” until July 12!
◾Day 1: Money Summit: PHP 1,800.00
◾Day 2: (Take note of promo for our readers below!)
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◾Stock Market Investing Summit: PHP 3,000.00
◾*Promo: Enter Coupon code ANGAT or OFW to get Day 1 for free!


* For those attending Day 2 (either real estate investing or stock investing conference), you can get Day 1 for free (valued at P1,800). Just enter coupon code ANGAT or OFW when you book your tickets at Money-Summit.com

For more information you may contact Learning Curve:
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See you at the Money Summit and Wealth Expo 2015!

Should You Invest in Mutual Funds Directly or via COL Financial?

There has been a lot of buzz about Philippine stockbroker COL Financial offering mutual funds to their clients and the investing public. I haven’t found time to write about it even though the investing netizens already started talking about it since early 2014.

But if you were to choose between investing in mutual funds directly or through COL Financial, which one would you choose?

Let us take a look at what’s in store for COL Financial clients who want to invest in mutual funds through their online facility. Continue reading Should You Invest in Mutual Funds Directly or via COL Financial?