One reason for the growth of travel & tourism is the rise in the amount of bleisure trips. Bleisure is a combination of business and leisure trips and 72% of business travellers now add a leisure component to business trips.
The hospitality sector needs to properly understand their customer segments and stay relevant to them. There is a great opportunity for hotels and restaurants to stand out from the crowd and create unique experiences for guests on each visit. This will help them to thrive in a market that keeps on growing.
