Sales Secrets of the Original Shark

One of the most iconic sales platforms in our culture is the infomercial.

Laugh all you want, but almost everyone has seen one and almost everyone has been tempted – at one point or another – to order that set of knives, that new exercise machine or some gadget to make everyday life easier.

“But wait there’s more…” has become part of the fabric of our culture.

Why? Continue reading Sales Secrets of the Original Shark