The 3 Step Formula to Grow Your Audience

There’s a myth going around.

Ask anyone the best way to get noticed online, chances are they’ll say: “Just produce more content!”

Or, “Just write more books!”

Or, “Start a podcast! Shoot some videos! Write more blog posts!”

Somehow it’s as if flinging out random content into the world will somehow magically help you grow your audience and find more readers.

If you’ve ever tried that approach, I’m betting you burned out pretty quick. Continue reading The 3 Step Formula to Grow Your Audience

Press Release: Money Matters Focus of Klik Books Event

Experts agree that the Philippine economy is looking good. However, no amount of direct investments, infrastructure boom, or low inflation would instantly improve everyone’s money situation. Most Filipinos need to learn how to start planting seeds of wealth now to experience the difference.


Klik Books, a new imprint by PageJump, together with many advocacy groups for financial literacy rise up to the challenge. Financial literacy is the common theme of its two titles to be launched on October. 23. Klik Books aims to deliver otherwise dry concepts with humor and engaging design. The imprint aims to popularize technical topics in the Filipino language to reach a wider audience.

To be formally presented is the book Bidang Misis: Paano Tutugon sa Paghamon Habang OFW si Mister by Gitte Quintos. The self-help book delves into the common experiences of OFW families from the point of view of wives and mothers, who are naturally the treasurers of remittances. The book has an introduction by Vice President Leni Robredo.

Also featured is The Adventures of Pepot Kuripot and Dora Gastadora by Burn Gutierrez and Des Feliciano. The illustrated book captures every Pinoy’s money situation in a funny yet very instructive way. “Through this comic book, financial literacy has been made more understandable and enjoyable. Bravo!,” says preacher and entrepreneur Bo Sanchez of the book.

During the launch, the authors will discuss how financial literacy among various sectors of society can be more engaging and meaningful to our countrymen. The event will be held on October 23, 2 to 4 p.m., at Megatrade Hall in SM Megamall. Among the launch partners are LBC and TV5’s OFW TV. For more information, please email

**Press Release | Contact: Ma. Margarita Culala, +639396112305

Simplify Your Investment with ALFM Peso Bond Fund

I have been an investor in high-risk assets like the stock market and equity/index funds for quite some time now. These are where I believe my money will grow significantly over time and they should be able to help me achieve my long-term financial goals.

But since equities are a volatile type of investment, I may incur paper losses along the way. And even though I know there will be no actual loss of money unless I redeem, I had to look for another option to somehow provide me a defensive wall against crashes and dips of the stock market.

I thought of investing in bonds to address my diversification needs of my portfolio. However, since most of my cash is invested in equities, businesses, and real estate, investing directly in bonds would require me to shell out at least P100,000. And I can’t afford to liquidate my equity investments in order to invest in bonds.

Good thing I found an alternative to direct bond investing for smaller investors like me.

I went to my BPI branch in Lipa City Highway and was able to meet Ms. Kyra Rivera of BPI Investment Management Inc. (BIMI) who introduced me to the different investment products they are offering under the ALFM Mutual Funds. Apparently, BIMI is the fund manager of ALFM Mutual Funds and is 100% fully-owned by BPI.

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with Ms. Kyra Rivera of BPI Investment Management, Inc.

I explained to Ms. Kyra that I have been wanting to invest directly in bonds but I have limited amount of cash. She told me about the ALFM Peso Bond Fund and I thought it is a much better investment option for me. I decided to open an ALFM Peso Bond Fund account right away.

**For those who want to know how to invest in ALFM Peso Bond Fund, the first thing you will have to do is to approach a Mutual Funds Investment Counselor like Ms. Kyra.

But before you can have an ALFM Peso Bond Fund account, you will be required to answer the Client Suitability Assessment form in order for them to know what type of investor you are.

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Step 1: Fill out the Client Suitability Assessment Form for Individuals * ALFM is a product managed by BPI Investment Management Inc. which is a subsidiary or 100% fully-owned by BPI.


They will provide you a recommended portfolio allocation based on the result of the client suitability assessment and you will then decide whether to agree on the recommended allocation or to create your own allocation.

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The ALFM’s Recommended Portfolio Mix


While there are more popular investments like professionally-managed equity or index funds, there are also bond funds who are suited for moderately conservative investors. Ms. Kyra explained that moderately conservative investors who have limited investing budget can gain diversification in bond funds like the ALFM Peso Bond Fund.

When you invest in ALFM Peso Bond Fund, your money will be invested in different fixed income instruments like treasury bills and corporate bonds.

In my case, the assessment result showed that I am an aggressive investor because I am already exposed and invested in the stock market and other high-risk instruments. But since I wanted to diversify my portfolio further, I still pursued my desire to invest in ALFM Peso Bond Fund.

So I filled out a set of account opening forms. Kyra received and gave me the client’s copy of the forms I signed and informed me that the account will be opened at the BIMI Head Office. That fast and I am already an ALFM Peso Bond Fund investor!

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ALFM Peso Bond Fund is a product managed by BPI Investment Management, Inc. which is a subsidiary or 100% fully-owned by BPI


Why I Chose the ALFM Peso Bond Fund

Considered as the largest mutual fund in the Philippines, I chose ALFM Peso Bond Fund because it carries these awesome features.

1. Affordability

You can start for as low as P5,000, then add P1,000 for succeeding investments anytime. There is no required monthly additional investment. This is very ideal for those who already have savings and want to earn a little more than what they can from traditional deposit products.

2. Shorter Holding Period

Unlike in direct bond investing where your capital will have to wait for at least a year before you can redeem it, ALFM Peso Bond Fund‘s holding period is just 180 days. It has no maturity date unlike in direct bond investing. This means more liquidity for you while opting to invest for the long term.

3. FREE Life Insurance!

When you invest in ALFM Peso Bond Fund, you are entitled to have a P200,000 worth of life insurance**. This free insurance rivals VULs or variable unit linked insurance products offered in the market. The returns are net and gives real returns to the client. There are no hidden premium fees or charges, unlike in a VUL where in there are costs and premium fees.

**A primary investor will only be entitled to the P200,000 life insurance if the ALFM Peso Bond Fund account is worth at least P100,000. It is also not automatic. An ALFM Peso Bond Fund investor will have to fill out the Individual Application for Group Term Life Insurance to avail this feature.

4. Accessibility & Convenience

The good thing about investing in ALFM is that it is linked in the online banking facility of BPI Express Online and BPI Express Mobile App. You just need to enroll your investment account online, then you can already view your portfolio and subscribe or redeem investments, in your PCs or mobile phones.

Ms. Kyra also discussed the Regular Subscription Plan, which really got me interested. It is an auto-invest facility, wherein you can make scheduled contributions to your mutual fund monthly or quarterly for as low as P1,000. For those who want to really invest consistently, like me, you might as well enroll in this facility.


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If you have been looking for wiser investment vehicles that are safer than investing in equities, the ALFM Peso Bond Fund is the right option for you. Make your cash flow less stressful and your investment more enjoyable by choosing the ALFM Peso Bond Fund.

Schedule a call with a Mutual Funds Investment Counselor by visiting any BPI or BPI Family Savings Bank branch to know more about the ALFM Peso Bond Fund and other ALFM Mutual Funds today! You can also log on to or visit for more details.

*This is a sponsored post.


Investing 101: Investment Types and How They Work For You

There was a time when Filipinos viewed investing as something that was only for the wealthy. Buying stocks, trading, or buying and selling were activities thought of as something only the foreign nationals living here did. In recent times, however, more Filipinos have become more open to investing. PawnHero looks at different kinds of investments and how you can maximize what you get from them.

Filipinos took great pride in these investments because now they can call themselves entrepreneurs and business owners instead of just being plain workers. Many years after, small investments became the name of the game with the arrival of multi-level marketing companies.


Networking and Investing

Popularly known as “networking,” this type of investment enticed young people, as well as those who were easily lured by the promise of easy cash and significant returns. Alas, only a handful do succeed, and many feel that they have just thrown away the money they invested. Truth be told, the world of investment does not operate in such a simplistic way. If you really want to learn how to invest, take a look at these investment types and see which one is best suited for you. Let’s break them down into three main categories namely ownership type, lending, and cash equivalents.


Ownership investments are things that you buy as an asset, which are kept with an expectation that they will increase in value. This is the broadest investment category because it includes investing in different things for profit or resale purposes.

    • Stocks – Filipinos are becoming more interested in trading in the stock market. Ordinary folks are now buying stocks from large companies, and trading and selling them for profit. You don’t need a big investment to start here, as even a few thousand pesos will do. This is the reason why even college students are able to try investing in stocks. You also don’t have to be very knowledgeable about it since there are financial advisers whom you can turn to for advice.


  • Real Estate – This is for people with large sums of money to spend. Buying land, houses and lots, or condo units is a lucrative trade, but you would need a large capital for it. Also, you must be very patient because selling pieces of property takes longer than say, jewelry or appliances.



  • Precious metals, Art, Collectibles – You may not realize it, but the “buy and sell” business falls under this category too. Some people buy jewelry and sell them at a markup, well this is like that but on a couple of levels higher. Gold, silver, diamonds and precious art are bought and sold to interest parties. Investment is also big here, but very rewarding.



  • Business – Opening a company selling a product or service is always a good way to invest.

Lending Investments

Lending Investments is also a good way to earn returns, and you won’t have to wait that long to get your money back. This is a low-risk and low-reward investment that includes bonds, certificates of deposits, and other types of loans. Here, the investment is purely cash, and there are no items or physical products that are bought or sold. Because of the lack of something physical that needs to be maintained, the expenses with this type of investment are negligible. Just be careful of who you lend to and make sure that you protect yourself.

Cash Equivalents

Cash equivalent investments are also low risk and little return. These include treasury bills, bank notes, corporate commercial papers, and more money market instruments. One important thing to note is that this is actually a relatively secure type of investment especially if you go for those backed by the government. Not a lot of people go into this kind of investment here in the Philippines though.

Filipinos would rather go with ownership and lending investments because they can immediately see, or at least project, how much they will be making. While the little return might put you off, it’s certainly higher than what most banks offer. This makes for a great alternative to a purely passive savings account.

As with any investment, there are highs and lows. In case you need extra cash to top up your capital for your online store or food business, don’t hesitate to check out PawnHero, the first online pawnshop in the Philippines. They accept appliances, gadgets, and other items allowing you to meet your short-term cash necessities right at the comfort of your home!

Gem Muzones

Gem is a contributing writer for PawnHero. She was a news writer who walked alongside protesters in the streets of Manila and a magazine editor who got free passes to product launches and the hippest events. She’s a big Game of Thrones fangirl, 1/2 of a budget travel blogging duo for Travels with a Hobo, and suffers from chronic hair dissatisfaction (she changes her hair color every month).

*This is a guest post.

– – – – – – – – – –

Learn more on how to invest! Subscribe to Rock To Riches for FREE!




Rock your way to abundance!


P.S. 1. Are you an OFW who’s been looking for a investment placement where your money could grow higher than your time deposit accounts? Are you outside of Metro Manila and would like to start investing in mutual funds but have no personal advisors to help you out? Click here so I can help you open a mutual fund account NOW! .

P.S. 2. Bro. Bo Sanchez has appointed me as a coach for our young and new investors at the TrulyRichClub social site. It’s a fun, learning family with the purpose of “helping good people become rich”. I’m inviting you to join the TrulyRichClub too and email me at if you have any questions. Click here to join!

P.S. 3. My co-author/illustrator Des Feliciano and I have just launched our “The Adventures of Pepot Kuripot and Dora Gastadora” comic book! It’s arguably the first and only personal finance-influenced comic book in the Philippines. You may grab your copy at your favorite National Bookstore and Powerbooks outlets. Or you can grab your copy yourself at ilovemilktea in Las Pinas City. Now available also in Australia, Saudi Arabia, and the USA! Email for more details.

P.S. 4. Yes, our Cyberpreneur Philippines book is now out in bookstores! Check out the chapters from my fellow authors Ray Calbay, Fitz Villafuerte, Ginger Arboleda, Kristel Silang, Marv de Leon, Paolo Lising, Anne Quintos, and other great online entrepreneurs and experts! Score your copy here now!

P.S. 5. Send healthcare and grocery products online to your loved ones in the Philippines via BeamandGo!

ICON 2016 Teaching Filipinos to Own their Market

Majority of Filipinos have a mindset that investing is only for the rich, and tends to shy away when financial planning is discussed. That’s why the catchphrase, “the rich get richer and the poor get poorer” was used to express economic inequality. It’s time for Filipinos to be educated and equipped on how to run their own market.

Randell Tiongson, along with well-known financial leaders, wants to change the game by gathering all Filipinos in the biggest investment conference in the Philippines where various topics will be covered. From the rich to the poor and from the young to the old, everyone is invited to conquer the world of investment.

ICON 2016 will be held on May 28, 2016 from 8AM to 5PM at the SM Aura Samsung Hall, Taguig City. One whole day of fresh learning where everyone can gain practical knowledge and wisdom from the best, and also meet like-minded people who strongly believes in financial advocacy. The event will provide basic information about personal finance, as well as new market outlook and trends in businesses and investments.


Every year Philippine market rises higher and higher, and every year ICON makes sure to bring only experts who are up to date both to local and global market. Columnist, Registered Financial Planner and best-selling author of “Money Manifesto,” Randell Tiongson, will be leading again this year’s Investment Conference, together with our special guests: Diwa Guinigundo, who is the Deputy Governor for the Monetary Stability Sector of Bangko Sentral ng Pilipinas. Marvin Germo, who’s known as “Mr. Stock Smarts” due to his popularity in stock market trading and bestselling book, “Stock Smarts” and also one of the organizers. Our motivational-entrepreneur speaker, who is a former executive of Hewlett Packard Philippines now the owner of Moriah Farms Inc. and HA-Moriyah, Inc., Dodong Cacanando. Paulo Tibig, dubbed as the “Entrep Champ” and is one of the directors of the Freeport Area of Bataan, Board of Regent, Bataan Peninsula State University. The CEO of Rampver Strategic Advisors, and also one of the directors of Globe Telecom, Rex Mendoza. The President of Sun Life Asset Management Company, Inc. (SLAMCI), Valerie Pama.

ICON 2016 opens its doors to over one thousand registrants to attend this conference and make investing for everyone. All students and retirees, employees and business owners are welcome to participate. ICON 2016 has provided a platform for all Filipinos to discover more investment vehicles and help each one be financially equipped. It’s time to play the game with the fast growing market, break the cycle this May 28, 2016, and be a game changer!

Find more about this event by visiting Randell Tiongson’s ICON Facebook page and log on to to reserve seats. Follow us on Twitter (@icon_ph) and Instagram (icon_ph) for more information

How To Keep Your Debts Low

Are you worried about your current debt, or unsure whether you can make your payments on time? Don’t panic! Just like any other money problem there is, find out how you can make the situation less heavy on  your wallet by first looking for the root cause of where all your money is being shelled out on. We’ve rounded up the top helpful tips to help you get back on track and keep your money health in good shape.

1. Ask Yourself: Why Are You In Debt In The First Place?

Did you get a loan with a really high interest because you needed the money so badly? Or did you borrow money from a personal friend and now avoiding him because you feel ashamed?

Generally, you should only muster the confidence to get a loan if your total monthly debt payments does not exceed at least 30% of your income on your annual salary. So if you’re earning P20,000 net per month, you can only have a maximum of P6,000 to allocate if you plan on getting a loan.

This helps you provide a buffer so you can handle your expenses and when you’re paying back your loan.

2. Know The Difference Between Good Debts and Bad Debts

It’s considered a good debt if you start investing so you can increase your earning potential. For instance, education is a really good investment. Getting a house loan as compared to shelling out money for rent is also a good investment.

Bad Debts on the other hand include impulse purchases that you buy through your credit card. It’s probably a good idea to skip buying that designer bag even if it’s 50% off. You want to make wise spending choices from now on that you have existing debt to pay off.

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3. Make a Spending Plan

Many of us include in our New Year’s Resolutions a goal to be more mindful of our spending habits. A good way to start is to create a simple budget plan where we include our income, our expenses, the bills we have to pay, and our debts. This provides a better overview of how we handle our finances and make us more conscious to our spending habits.

Having a spending plan can also serve as our roadmap so we can ultimately get rid of debts and make realistic payments to the debts we’ve previously incurred.

4. Cut The Plastic

Many of us think of the credit card as a lifesaver especially when we’re running low on cash. We should think of credit cards as the extension of our hard-earned money that even earns finance charge when we are unable to pay it in full when the statement arrives. If you have credit cards, try opting for promos under the “0% Interest” program and just resort to using it for emergencies.

Remember: It’s often a better idea to pay in cash as it automatically does not tie you to any loans or interests from past purchases which may cause a dent in your wallet.

5. Get Rid of Unused or Unwanted Items

Turn your closet filler into instant money that you could add to your savings. Do spring cleaning and even sell the stuff you don’t want to make extra cash or to solve short-term money needs.

If you feel stuck in a rut, have a valuable item you’re not ready to get rid of just yet, you can choose to try pawning your items at PawnHero, the first online pawnshop in the Philippines and in Southeast Asia. PawnHero offers only 2.99% monthly interest rate as compared to traditional pawnshops today and only requires you to have a camera-enabled gadget and the Internet to find out how much you could initially get for the item you want to pawn.

So keep in mind these tips to help get your debt low and radically transform your life to make better and smarter spending decisions!

*This is guest post.

Follow my posts this year by subscribing to Rock To Riches for FREE!



Rock your way to abundance! #moneyliferocknroll

P.S. 1. Are you an OFW who’s been looking for a investment placement where your money could grow higher than your time deposit accounts? Are you outside of Metro Manila and would like to start investing in mutual funds but have no personal advisors to help you out? Click here so I can help you open a mutual fund account NOW! .

P.S. 2. Bro. Bo Sanchez has appointed me as a coach for our young and new investors at the TrulyRichClub social site. It’s a fun, learning family with the purpose of “helping good people become rich”. I’m inviting you to join the TrulyRichClub too and email me at if you have any questions. Click here to join!

P.S. 3. My co-author/illustrator Des Feliciano and I have just launched our “The Adventures of Pepot Kuripot and Dora Gastadora” comic book! It’s arguably the first and only personal finance-influenced comic book in the Philippines. You may grab your copy at your favorite National Bookstore and Powerbooks outlets. Or you can grab your copy yourself at ilovemilktea in Las Pinas City. Now available also in Australia, Saudi Arabia, and the USA! Email for more details.


P.S. 4. Yes, our Cyberpreneur Philippines book is now out in bookstores! Check out the chapters from my fellow authors Ray Calbay, Fitz Villafuerte, Ginger Arboleda, Kristel Silang, Marv de Leon, Paolo Lising, Anne Quintos, and other great online entrepreneurs and experts! Score your copy here now! P.S. 5. Send healthcare and grocery products online to your loved ones in the Philippines via BeamandGo!

Top 5 Reasons Why You Need To Get Health Insurance Even While You’re Young

Most young and active people are  very skeptical when it comes to getting health insurance, accident coverage, or life insurance. They will often say: “Why spend on something I don’t need now when I can very well use my money to buy  the latest gadget, take a trip to Boracay, or get that fashionable bag showcased recently at the runway?”

While, admittedly, these are some great things to spend your money on, getting health insurance is more an investment rather than an expenditure. Here are our top five (5) reasons why you need to get  health insurance while you are still young and healthy.

1) You’ll never know when you will get a critical illness.

You may be young, feeling well and believing that you are healthy right now.

But I’m sure you’ve heard of that relative, or friend, or friend-of-a-friend who had a heart attack, got a stroke, or was diagnosed with cancer in their late-20s or early-30s.

The hard fact is, even young and active people CAN get a critical illness. It was a reality that actress Camille Prats had to deal with when she got widowed at such a young age (read about her story here or watch her interview here).

You can always think to yourself that “it WON’T happen to me.” Then again, those who got sick at such a young age thought the same thing.

2) “An ounce of prevention is better than a pound of cure.”

You can be exercising, going to the gym regularly, running or jogging every day, attending yoga or pilates classes, joining marathons, and even be into multi-sport disciplines, but you will still need preventive care and check-ups like endoscopies, X-rays, mammograms, etc.

It is always best to identify health problems earlier, when treatments are cheaper and easier. This makes it possible for you or your loved ones to be treated sooner in case you get diagnosed with a critical illness.

In the same manner, getting health insurance is prevention from the financial stress that is related to getting a critical illness. I’m sure you know a relative or friend who got sick and have become worse because they could no longer afford to pay for their hospital bills. Perhaps they had to sell their house or their car. Borrow tons of money. Or perhaps their kids had to stop schooling.

Spare yourself from being another “burden” by getting a health insurance soon.


3) Health Insurance is more than just emergency care.

Uninsured people receive less medical care, preventive care, and follow-up care as well.

Health insurance will not only cover emergency care but also follow-up care like rehab care which is not usually covered by Philhealth or SSS benefits.

Rehab care is very important to get back the full functions of our bodies from before the sickness or accident.

Having  health insurance will ensure that you will be able to receive the best care after being  confined in a hospital.

4) Investing in health insurance is investing in financial health. And it comes out cheaper too.

We may not realize it but investing in health insurance is investing in our financial health as well.

If you are an investment-savvy and intelligent entrepreneur you will always think about protecting not only your savings and your investments but yourself and your family as well.

It is not enough that you have “ample” cash on hand or in the bank or in your stock market portfolio especially if you are still in the stages of building your financial wealth.

Always remember that a sudden and serious illness can lead to catastrophic costs and financial ruin.

Once you become ill and you don’t have  health insurance, your last resort may be to liquidate your financial investments and this will disrupt your quest to achieve your investing goals.

And getting it while young means lower premiums. Coverage becomes more expensive as you start aging and start feeling the aches and pains in your body. Think of it as an “early bird” discount J

5) It’s an investment that will save lives.

Having health insurance will also avoid having any health condition to worsen. What if your family relies heavily on you as the breadwinner?

More than that, living longer enough for your loved ones is more valuable than any other investments or wealth that you can keep and enjoy in this world.


Health insurance is very important to us and our family’s lives. We may not need it now just because we believe ourselves to be in the best of health, but that is actually the best time to prepare. You do not fix a leaking roof when you are in the middle of a typhoon.

Wondering how to get a health insurance even if you are living away from the city? Check out and get a basic health insurance plan inside the comforts of your own home and using your computer.

Aside from health insurance AXA iON also offers a selection of Savings, Academic, and Life Exentials.

More Pinoys Purchase a New Car with help from Financing

In the first quarter of this year, Bangko Sentral ng Pilipinas (BSP) reported that auto loans increased by 26% to P244.61 billion from P194.37 billion the previous year.

The demand for car loans in the Philippines will continue to increase as more Pinoy car buyers see financing as a better option when purchasing a new car, Carmudi said.

In its recent study, the company reported on the growth of car financing in the Philippines as well as other emerging markets. The white paper entitled “Car Financing in the Philippines” provides a look into the current and future state of car financing and how consumer attitudes toward credit have changed in recent years.


As the demand for auto loans continues to grow, local lenders are coming up with various strategies to entice buyers such as lowering interest rates and offering attractive products and freebies to raise their share in the industry and to give them a competitive edge, the startup firm said.

Kris Lim, the firm’s marketing head, said that interest rates for car loans generally depend on the bank but usually range from 8.93% to 12.60% per year.

Lim said that aside from banks, car dealers also offer in-house car financing.

Subir Lohani, Managing Director of Carmudi Philippines, said, “Car financing has always been an option that consumers in the Philippines look at when buying a car.”

“And as more banks and financial institutions offer attractive loan programs and require low down payments, we expect auto purchases through financing will continue to flourish in the country,” the top executive added.


About Carmudi

Carmudi was founded in 2013 and is currently available in Bangladesh, Cameroon, Congo, Ghana, Indonesia, Ivory Coast, Mexico, Myanmar, Nigeria, Pakistan, Philippines, Qatar, Rwanda, Saudi Arabia, Senegal, Sri Lanka, Tanzania, United Arab Emirates, Vietnam, and Zambia. The vehicle marketplace offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online.

For Media Inquiries, kindly contact:

Kris C. Lim
Head – PR and Marketing
Carmudi Philippines
Unit 2901, Antel Global Tower, Julia Vargas Street,
Ortigas Center, Mandaluyong City
Mobile: 0917-4140607
Skype ID: kris


This is a guest post.

SLI: More Than Meets the Eye

As my province is Binangonan, Rizal, I would always pass the gigantic Sta. Lucia East mall in Cainta to evade the monstrous traffic in Ortigas Extension.Little did I know, that this mall is just the tip of the iceberg in the thousands of hectares (10,000 to be exact!) of developed land, Sta Lucia has.

A roadshow last week with Sta. Lucia Land Inc. CFO, David dela Cruz, Sta. Lucia Land Inc. VP for Corporate Planning, Jeremiah Pampolina and their other esteemed guests showed me a virtual treasure map.  Hectares and hectares of land, as far as I can see, was before me.

Greenmeadows Iloilo – a 172 ha residential community with the only 5-hectare man-made lake in Iloilo



Rancho Palos Verdes Davao – 164 ha golf and residential project – the biggest in Davao
Alta Vista Cebu – 400 ha golf and residential project by the mountains!


Arterra Residences at Discovery Bay Cebu – 20 storey condotel project construction on-site

Impressed by what I saw, I started researching on this seemingly sleeping giant.

With 40 years of real estate experience, SLI, a member of the Sta. Lucia Group, is considered the Philippines’ biggest real estate developer in terms of combined land area, a nationwide strategic footprint & diversified real estate portfolio and a strong balance sheet.

SLR was incorporated back in 1972 by the Robles-Santos family. In 2003, it became the recipient of the “Developer of the Year” from CREBA. In 2007, the Sta. Lucia Group became public through a backdoor listing. Seven years after, in 2014, it registered an all time high revenues of Php2.296 Billion and income of P549 Million!

Further queries to the CFO, revealed that 90% of projected sales for 2015 has already been hit in the 3rd Quarter!

Acropolis Iloilo

Whether as a stock or as a real estate investment, SLI may prove to be a treasure I want to keep, right Bea?

by Carissa Patag
Contributing Editor, Rock To Riches


Carissa is also a former Asst. Director at BPI Trade, a Certified Securities Representative and Trading Floor Officer of Abacus Securities Corporation, a Lecturer at the Business Maker Academy since 2012, and a Director at Rampver Strategic Advisors. Carissa has also served Abacus in the same capacity from 1996-2010, before she became Vice President and Customer Relationship Officer of European Financial Group Bank of Switzerland (EFG Bank) from 2010-2012.